The Industrial Food Image Bureau, whose motto, “Making Food Affordable at Any Cost,” has raised its profile and that of its CEO, Buck Marshall, by taking out a full page advertisement in today’s (Tuesday, January 28, 2014) New York Times. Setting the record straight, Mr. Marshall challenges his “organic adversaries.” He asserts that “While my clients are out there feeding the world, my organic adversaries are content feeding the one-percent.” The Industrial Food Image Bureau in its ad links to the website www.FarmedAndDangerous.com. Worth a click!
The irrepressible The Onion tickled our funny bone in its restaurant review of Cage, a Napa Valley restaurant that takes pride in its industrial food menu. Although we first thought that The Onion might be behind today’s lampoonish full-page ad in the New York Times, the ad marks the beginning of a brilliant marketing campaign by Chipotle, the fast-food burrito success story that takes pride in knowing the source of the food it serves. According to Mark Crumpacker, Chipotle’s chief marketing officer (who was quoted in an article by Noam Cohen that appeared yesterday in the business section of the New York Times), Chipotle has launched a marketing campaign that uses satire for a topic that in documentaries can be grim. Mr. Crumpacker noted that “comedy” can effectively “take a real issue and then amp it up.”
CEO Buck Marshall of the Industrial Food Image Bureau in the memorable Chipotle ad suggests that when “someone tries to warn you about where your food comes from, ask yourself whose side are they really on?” Our supportive readers know the answer to that question: on the side of our shared planet.
(Frank W. Barrie 1/28/14]